Parisian chic meets festive magic as YSL visits Westfield Centro

Keyfacts

Eye-catching Christmas pop-up store in gold
Creativity through the use of records to determine make-up looks
Bespoke touch for make-up and perfumes

Festive glamour and unique experiences – the Yves Saint-Laurent Christmas pop-up store at Westfield Centro has been combining Parisian luxury with Christmas flair since 10 December and will continue doing so until 21 December. The Mitteldom is wrapped in elegant shades of YSL gold, with the elaborately designed experience zone creating an atmosphere that reflects the brand’s DNA to perfection. The brand is using a host of activities to transform many people’s shopping trips into an interactive journey through the world of fragrances and cosmetics.

Interactive fragrance worlds and creative make-up moments

A central element of the store is the fragrance area, where customers can interactively discover the essences of two special fragrances – the iconic “Libre” in a golden bottle and the “MYSLF” men’s fragrance that was promoted in Westfield Centro back at its launch. The experience is complemented by two make-up tables staffed by experienced artists creating bespoke looks.

The elegant, eye-catching Yves Saint-Laurent Christmas pop-up store is setting the festive look in the Mitteldom during Advent.

A personalised bottle means visitors can give their new fragrances that special personal touch.

The make-up artists worked as one in styling and applying make-up to the many female visitors. As you'd expect, the results were amazing.

Spoilt for choice: a large selection of lipstick and other make-up make it difficult to come to a decision. But never fear, the make-up artists were on hand to provide support.

Stylish Night! YSL transforms the Mitteldom into a gleaming golden festival hall, getting people in the Christmas spirit right away.

Giving a special touch to the make-up sessions is a collection of records from which visitors choose one to play – and to determine their make-up look, which is a clever twist that goes to make the experience even more unique. The personalisation station, where visitors can customise the bottles of their new perfumes, adds another personal touch, and a photo booth also ensures the glamorous memories are retained.

Elegance meets sustainable stand construction

Hard-working Christmas shoppers can have the Christmas presents bought in the mall for their loved ones wrapped directly at a wrapping station located at the entrance. The focus on sustainability has given an extra touch to things, with recycled parts and energy-efficient screens making the Christmas pop-up store a prime example of environmentally conscious luxury.

Even now, the promotion at Westfield Centro has already been a resounding success, fitting seamlessly into the long history of YSL promotions at Westfield destinations. The campaign is also accompanied by eye-catching branding on the 360-degree screen “The Halo”, and on escalators and the banner system.

Inspired by this best case? Fancy making use of these promotional opportunities?

Cases

Interactive fragrance worlds and creative make-up moments

Elegance meets sustainable stand construction