Dreame makes (household) dreams come true

Keyfacts

Roadshow in three URW destinations
Attention-grabbing use of the dust protection wall
Hands-on experience

Vacuuming, mopping and lawn-mowing are household chores that demand time. Chinese manufacturer Dreame has thus set itself the task of developing practical household aids to help with these tasks. And there’s nothing as convincing as trying out products for yourself. In November, visitors to Westfield Centro in Oberhausen, Riem Arcaden in Munich and Spandau Arcaden in Berlin had the opportunity to do just that. Dreame undertook a multi-week roadshow in November, stopping off at the three popular shopping destinations to promote its wide range of appliances.

Convincing people hands-on

Cordless hoovers, robotic vacuum cleaners, scrubbers, robotic lawn mowers and even hairdryers – the Dreame product line-up is huge. Visitors to the three destinations were able to see this for themselves as Dreame presented an entire range of practical household appliances at the promotion stands.

Hands-on experience at Dreame, with visitors able to see the quality of the products for themselves during the roadshow.

Kitchen, garden or bathroom: Dreame has the right equipment for every task.

At Westfield Centro, Dreame used the Mitteldom's huge dust protection wall to attract attention.

There was no getting past the Dreame promotion in the middle of the busy pedestrian zone at the Riem Arcaden.

From hoovers to hairdryers: visitors to the Spandau Arcaden were also able to try out the equipment for themselves.

Experienced Dreame experts were on hand to give product demonstrations and answer questions. Anyone who was impressed by the quality of the products and wanted to take a practical household aid home with them was able to purchase them right there in the Saturn stores on hand in each of the destinations.

Extra brand awareness in Oberhausen

Dreame also attracted attention at Westfield Centro where the Chinese manufacturer used the large dust protection wall in the Mitteldom to raise brand awareness. The branded wall is clearly visible in the centrally located Mitteldom and attracted lots of curious visitors to the campaign stand. Visitors in Berlin and Munich also enjoyed the opportunity to try out the handy appliances directly at the venues.

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Cases

Convincing people hands-on

Extra brand awareness in Oberhausen