Nothing epitomises femininity like the scent of flowers. Which is why the new fragrance from the Prada Beauty perfume line ‘Paradoxe’ has a floral theme: ‘Virtual Flower’. The avant-garde floral fragrance captures the floral essences of bergamot and jasmine, paying tribute to modern femininity. Prada is also bringing this floral fragrance to Westfield Centro in Oberhausen. For a fortnight in September, visitors can test the fragrance for themselves in the central Mitteldom and take a flowery gift home with them when they buy it.

Flowers for the Mitteldom

During the campaign period, the Mitteldom is decked out in pale green tones – from the banner system, escalators and lifts to the 360-degree screen ‘THE HALO’ and the other digital screens. Larger-than-life flacons in soft pink and in the shape of the iconic Prada triangle plus the matching floral decorations ensure the necessary attention of visitors to the mall. The eye-catching stand not only gives visitors the opportunity to try out the new floral fragrance for themselves – the virtual mirror stage means they can also feel like they’re on a catwalk. They can pose in front of a digital mirror together with the luxury brand logos. A perfect photo opportunity!