Who doesn’t remember the fascinating holograms from science fiction films like Star Wars? What was once pie-in-the-sky is now reality: the revolutionary hologram technology Hypergram transformed Cologne’s Köln Arcaden into a futuristic setting on 20 August and made the many shoppers pause in amazement.

The future is here

Hypergram embodies a new way for brands to interact with their target audiences, creating unforgettable brand experiences. Products and messages are presented in innovative and emotive ways that stick in people’s memories.

Hypergram’s holographic 3D technology enables films, objects and commercials to be projected in high-resolution 8K quality, giving the impression that they are floating in the air. This innovation makes it possible for immersive holographic scenes to be experienced without 3D glasses or special screens, opening up new possibilities for presenting content.