Caffeine rush with JACOBS in the Riem Arcaden

Keyfacts

A stylish experience zone
Free tastings and free capsules
Information on sustainable cultivation

The aroma of freshly brewed coffee wafted through the Riem Arcaden on 16 and 17 August, enticing tired shoppers to take a pleasant break. JACOBS Coffee, known for its high-quality coffee products, brought fresh vigour to the shopping experience at the Munich destination as coffee lovers were able to experience the world of JACOBS capsules up close in a stylish experience zone.

Wide variety of coffees for every taste

Amidst the hustle and bustle of the Riem Arcaden, visitors were welcomed on both days by three friendly promoters not just offering them perfectly prepared espressos and lungos to try, but also handing out free capsules – so coffee connoisseurs could also enjoy their favourite variety at home or in the office.

On two days, visitors to the Riem Arcaden were able to enjoy a hot refreshment at the JACOBS stand – free of charge.

With so much to choose from, it wasn't easy to decide which variety to buy.

The JACOBS campaign was very well received, and staff were kept busy throughout.

The promoters were on hand to answer visitors' questions and provide expert advice on the numerous varieties.

As well as tasting, people were also able to discover more about the origins and cultivation of the coffee beans, the fair trade terms and the social responsibility behind every type of JACOBS Coffee. The brand attaches special importance to sustainability in its products, with capsules that are 100% recyclable and coffee that is fully certified by the Rainforest Alliance. This means that it has been grown and harvested in a socially and ecologically responsible way.

JACOBS on tour

The Riem Arcaden promotion is part of a nationwide German roadshow taking JACOBS Coffee all over the country. This way, the brand is seeking to familiarise coffee lovers with the quality and responsibility of the brand while giving them the opportunity of a little break in their everyday lives.

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Cases

Wide variety of coffees for every taste

JACOBS on tour