Pop-up stores are all about exclusive experiences: Their temporary presence makes them entertaining and offers brands a unique presentation space – as well as giving customers the opportunity to become better acquainted with the brands in question. Influencer Karo Kauer also knows this – in fact she’s going one better with her latest campaign: touring throughout Germany in the summer with a show truck, i.e. a travelling pop-up store, presenting her current fashion collection. The travelling shop had one-day stopovers during June and July at Westfield Centro, Düsseldorf Arcaden and Paunsdorf Center.

Show truck catches everyone’s eye

It wasn’t just the truck’s size that impressed people – its black matt design also caught everyone’s eye, and inside it waited the highlight everyone wanted to see – the new collection accompanied by the influencer herself who was all ready and waiting for photo calls and conversations with fans and followers. More than 560,000 people follow Karo Kauer on Instagram, and many took the opportunity to see her live.