Christmas? It’s still a long way off! Maybe, but for anyone looking to make their mark during the pre-Christmas season with a memorably hip promotion, the planning cannot start soon enough. Indeed, the possibilities at URW centres are limitless, as Fossil proved so impressively last year in Oberhausen. Between 3 December and Christmas Eve, a Christmassy pop-up stand in collaboration with jeweller CHRIST opened its doors to eager gift shoppers in the ‘Mitteldom’, the central cupola at Westfield Centro.

Personalised gifts and festive greeting cards

The German motto of the festive campaign translates as “Our classics for glittering times”. Visitors had the opportunity to purchase a personalised Christmas gift from this American fashion brand known for its timelessly stylish watches. The promotion stand also offered an attractive add-on service, as every watch purchased was able to be specially engraved free of charge. And to make a super gift into a perfect Christmas gift, the product was wrapped in festive paper, and a personal greeting card added – featuring a photograph taken at the stand.