Game Stop promotes re-opening with playful eye-catcher

Key Facts

Banner advertising for the reopening of the Game Stop store
Eye-catching positioning directly above the entrance to the mall
Strong external effect on passers-by as well

An offline highlight for passionate gamers: Game Stop in the Neukölln Arcaden welcomed computer game fans and casual gamers to its newly renovated premises in May 2020. To attract as many curious customers as possible, the retail chain advertised the occasion in a particularly prominent position: a large-format banner on the impressive glass façade directly above the shopping centre entrance drew the attention of passers-by and mall visitors for a fortnight.

Popular new addition to the neighbourhood

With their almost never-ending selection of new and used video games, consoles and controllers, Game Stop’s more than 7,500 stores are absolute hotspots for fans of digital entertainment. The US company’s assortment also includes unique merchandise products and coveted collectibles.

For gamers from Berlin and the surrounding area, the shop in the versatile mall is a popular place to go in search of the latest trends, new accessories and unusual individual items. With its fresh look, the shop in the heart of the trendy Neukölln district wants to attract even more of the nine million visitors to the centre every year. They like to linger longer in the relaxed atmosphere of the arcades. Many also visit the cinema and fitness centre in the building as well as the event location on the roof.

Game Stop's eye-catching advertising banner on the iconic glass façade of the Neukölln Arcaden was a real head-turner.

The gaming specialist used an original motif to advertise the opening of its new store in the busy shopping centre.

A banner with a wow effect

The mall in a central location in the capital offers traders numerous eye-catching advertising options. Flags, banners, door and floor stickers leave just as much of a lasting impression as analogue or digital totems. A special eye-catcher, however, is the Big Banner on the outer façade used by Game Stop: whether it’s a shop opening, an event on the extensive promo and retail areas, a one-off discount campaign or a product launch – the XL advertising medium attracts customers’ curiosity even before they have entered the centre. The appearance in lofty heights was a success not only for the games specialist.

Of course, such attention-grabbing advertising and promotional opportunities are also available to other retailers and brands. In the Neukölln Arcaden, you are sure to attract the attention of your target group, whether it’s events for product presentations, pop-up stores or stands for brand presentation.

Inspired by this best case? Would you also like to take advantage of these advertising opportunities?

Cases

Popular new addition to the neighbourhood

A banner with a wow effect