Makers of Moments

New month – new networking events! Following the overwhelming response to our first Westfield Rise “Makers of Moments – Brand & Agency Meet” in Vienna in February, the gang had a sequel lined up in March. This time it was off to northern Germany’s hippest Hanseatic city: Hamburg! At the Hong Kong Studios in a former carpet warehouse right at the heart of HafenCity – just a stone’s throw from our future flagship destination, the Westfield Hamburg-Überseequartier – the gang engaged in creative sparring with representatives from a variety of agencies and brands.

Around a year before the official opening, the gigantic new development project, designed as a city district in its own right, was also the topic at this year’s Retail Open House. Industry experts and top retailers from all over the world were invited to the Prototyp Car Museum – also in Hamburg – on 22 and 23 March.

A look behind the scenes of the new top destination

In addition to exclusive updates on all URW assets, curious visitors were given the chance to take a look behind the scenes at the building site just a few metres away – either during a tour or by way of a virtual reality experience – coveted sneak peeks of the countless opportunities that will soon be available to brands in what is probably the most innovative district in Hamburg. URW executives Constantin Wiesmann, Andreas Hohlmann and Arnaud Burlin were there too to provide extra inspiration.

So there were plenty of ideas on tap from both Westfield Rise and the entire URW universe for our extensive networking sessions in a relaxed atmosphere. From enjoying an after-work drink together to culinary delights from celebrity chef Tim Mälzer’s food yard and live music in the historic vaults of the car museum: the supporting programme for both events included highlights a-plenty. And we’re still reeling from all the input we were able to take home from Hamburg.