Hello 2024
The New Year’s Eve party streamers have barely been cleared away, and now it’s full steam ahead into a new year – and what a new year it is! For the gang, 2024 starts with THE countdown of the year: it’s just a few months until the Westfield Hamburg-Überseequartier opens its doors to visitors for the very first time. We can hardly wait! But there’s still a lot to do before then: talking to our tenants and partners on site, preparing for the grand opening and the planning the first campaigns – it’s all keeping us nice and busy. Very soon, some gang members will be assisting the Opening Task Force and spending a lot of time on site. We’ll be keeping you up to date with all the latest developments here. Have a look!
Something else really set to occupy our minds this year is the new Westfield Rise focal point “Data” that we’ll be rolling out in selected destinations in Germany and Austria following successful trials. This will enable us to give clients unprecedented insights and reports on how their campaigns are performing. We’ll be revealing more on this super exciting topic soon. Stay tuned!
We’ve also got other major events ready to roll, such as initiatives in connection with this summer’s European Football Championships in Germany and the Olympic Games in Paris, so things are going to get sporty! For us, this means loads of cool promos in our centres to make sports enthusiasts’ hearts beat faster – in fact, we’re already planning big-screen TV watch parties and a whole range of interactive experiences. So get ready for an action-packed year!
Right now, though, we want to use the quiet period before these highlights explode into action to look back on the past year – and a very special one for the gang it was in several respects. See for yourself: