The Gera Arcaden are located in the heart of Thuringia and in the center of the city. Within walking distance of the main and Gera Süd train stations and with a multi-storey parking lot with 1,300 parking spaces, the center is not only of interest to residents of the independent city, but also attracts visitors from surrounding towns. The center is located in the immediate vicinity of the busiest part of the city: numerous nightclubs, museums and cinemas as well as hotels and public authorities are in the immediate vicinity. Leisure shoppers can always make a quick detour to the almost 90 stores.
Positioning of diverse product categories
The feel-good factor of the modern, light-flooded mall will impress all shopping fans: Visitors spend an average of around 1.5 hours in the center – up to 6 million shopper-happy customers visit the approximately 38,000 square meters of sales space every year. In addition to hip fashion trends from brands such as Tom Tailor, Tamaris and Tayler, the customers can find products from the areas of technology, beauty, food and interior design on the two floors of the center. This regularly attracts a broad customer base, as the loyalty program promises returning visitors free giveaways and attractive discounts.
In addition, the Gera Arcaden offer a wide range of food products to satisfy the taste buds of connoisseurs – from baked goods and butchers’ produce, fresh fruit and refreshing ice cream to warm, hearty dishes such as pizza, doner kebabs and burgers, everything is available. Early birds and people on their way to work are particularly lucky: the Viennese pastry shop starts selling its products at 5:30 a.m. on weekdays.
