A larger-than-life Jean Grey at the car park, Professor X and his X-Men at the Westfield Centro Dome: At the premiere of the eagerly awaited 12th part of the film series about the mutants with the fascinating superhuman abilities, the screen heroes also met Westfield Centro visitors while they were shopping. With the highly visible campaign, the production company 20th Century Fox drew attention to the cinema release of the action-packed science fiction adventure. The advantage for shoppers at the Westfield Centro: the Cinestar Filmpalast is right next to the popular mall and showed the film just in time for the release. First shopping, then to the cinema: in the Westfield Centro a regular feature of the day’s activities.

The action blockbusters based on the Marvel comics have been thrilling millions of fans worldwide since 2000. After the resounding success of the X-Men trilogy, further critically acclaimed spin-offs followed. They made the series one of the most popular of all time. The skilful mix of a gripping, multi-layered plot and strong characters has always gone down very well with the audience. Accordingly, there was great anticipation for the sequel’s big-screen debut in June 2019, with Jean Grey, starring Sophie Turner, at the centre.

Visible from afar: Huge Jean Grey poster on the multi-storey car park.

The title heroine, who has to deal with her excessively strong powers in the movie, was also the main character of the media campaign at and in the shopping and leisure centre in the heart of the Ruhr area. The special-sized poster on the multi-storey car park had a particularly impressive effect. The determined-looking protagonist, who emerges from the fire as a flaming phoenix, could be seen from afar. From the XXL-sized advertising medium, she overlooked not only the stream of arriving customers, the spectacular motif was also a real eye-catcher in the flowing traffic in Oberhausen’s highly frequented “Neue Mitte”.