“Become the reference of the year for sustainability in retail”: the Westfield Good Festival, which was held in parallel at Westfield Centro, Westfield Donau Zentrum and Westfield Shopping City Süd at the beginning of April 2024 – and in all 35 other Westfield destinations in Europe and the US – was as ambitious as its motto. The annual centre event aims to inspire visitors to live more sustainably and shows the steps retailers and brands are taking to have a favourable impact on ecological change. It also involves a host of promotions.

As part of the 1.5-week event, brands were able to design and implement their own experientials – to show what they are doing for sustainability. The programme included sustainability workshops, second-hand fashions, exciting discussions with climate specialists, inspiration and tips for a more sustainable lifestyle, culinary activities to reduce food waste and a preference for local products. Accompanying media campaigns were also used to draw yet more attention to the happenings. Advertising space on the destinations’ websites and social media channels complemented the event online and ensured even greater reach.

Festival Area with big-name exhibitors

A festival area with a stage and stands was set up in the promotion areas in each of the centres – naturally dominated by sustainable materials and decorated in shades of green. An inspiring setting for visitors wanting to find out more about conscious shopping and looking to learn from best practice.