Revolutionary water cube: “Waterdrop” inspires shoppers

Key Facts

Promotion for the innovative "Waterdrop" water cube at kiosks
Start-up known from TV show "Die Höhle der Löwen" represented in several URW centres
Free testing of the entire product range

“Drink more water!” With this slogan and a small cube, the Austrian start-up “Waterdrop”, founded in 2016, conquered the shopping centres of Unibail Rodamco-Westfield (URW). Thirsty shoppers could take a break at visually appealing, wooden kiosks in the middle of the busy malls and refresh themselves with a tasty sample of the innovative drink. The world’s first micro-drink in the form of a mini effervescent tablet not only convinced with its fruity aroma in six different flavours. The added vitamins also ensured that the testers could continue their shopping trip with renewed energy.

Berlin, the Ruhr region and Munich: “Waterdrop” – already known to many from the TV show “Die Höhle der Löwen” (The Lion’s Den) – has taken the step from purely online sales to bricks and mortar retail with branches in the Gropius Passagen, Westfield Centro, Riem Arcaden and Pasing Arcaden. Right across Germany. The stylish stands proved to be real eye-catchers. And the free samples of the sugar-free drink gave many a visitor a taste for it.

The hot drink “Microtea”, the latest product of the Austrians, which can also be made with small cubes, also convinced the testers. Whether water or tea – those who couldn’t get enough after the first sip had the opportunity to purchase their favourite flavours right on the spot. Real fans also grabbed the noble and reusable “Waterdrop” drinking bottles made of high-quality glass and stainless steel.

"Waterdrop" also presented its diverse range of products in a stylish ambience in Munich's Pasing Arcaden.

Colourfully designed glass and stainless steel bottles, exclusive accessories and a variety of flavours of the world's first microdrink - interested shoppers could test all this for free at the elegant wooden kiosks and then purchase it.

In five URW shopping centres so far, customers can also now try out the brand, which is well-known from TV and on the net, live and on site.

The leap into the German retail trade turned out to be a complete success for the Austrians. The best example: many water enthusiasts with a thirst for knowledge at the "Waterdrop" stand in the Westfield Centro Oberhausen.

The Austrian start-up used the centrally located and spacious sales areas of the centres for ideal product positioning.

Successful launch into the retail trade

The combination of revolutionary products presented in a modern design in the country’s hippest metropolises turned out to be a success for the start-up: the demand for the miracle cubes quickly surged due to the promotion. No wonder, because with its eye-catching stands, “Waterdrop” caught the eye of mall passers-by. And since shopping centres are a popular meeting place for all those looking for special shopping inspiration, high demand was an almost inevitable consequence. This made it all the easier for the start-up to decide to operate the kiosks on a permanent basis. With success: the hip drink is now also available at another location in the Höfe am Brühl in Leipzig.

Such attention-grabbing advertising and promotional opportunities are also available to other retailers and brands. Whether events for product presentation, pop-up stores or stands for brand staging: in our centres you are sure to attract the attention of your target group.

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Successful launch into the retail trade