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Sparda Bank West extends brand partnership | Westfieldrise
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Sparda Bank West extends brand partnership

Keyfacts
  • Complementary capabilities
  • Strong audience engagement
  • Longer-term ROI

In the fast-moving world of retail, strategic partnerships are the key to success. We rely on long-term relationships with strong brands to offer visitors an unforgettable shopping experience and ensure our ongoing ability to enhance our shopping destinations with exciting propositions and high recognition value. A prime example of this philosophy is the latest extension of the brand partnership with Sparda‑Bank West at Westfield Centro in Oberhausen.

Sparda‑Bank West: continuity until 2029

The banking institution has been a brand partner since 2015 and will remain so until at least 2029. The partnership enables Sparda‑Bank West to use digital and non-digital advertising space throughout the shopping centre and to operate exclusive ATMs on site. The comprehensive presence creates the ideal platform for Sparda‑Bank West to present its brand, address customers directly at the point of sale and convey the message of competent, personalised financial advice.
The strategic placement of a giant poster for Sparda Bank West is a successful example of the successful brand partnership.
With a brand partnership, Sparda Bank West is visible throughout the shopping centre – as these door stickers show, for example.
The digital advertising spaces in the outdoor area at Westfield Centro offer an excellent opportunity to present the brand there as well.
Digital promos in the Coca-Cola Oasis are also part of the brand partnership package.
Under the partnership, Sparda Bank West has the exclusive right to operate the ATMs on site at Westfield Centro.

The partnership also shows that even brands that are not classic fashion or lifestyle brands can successfully draw attention to themselves through an effective presence.

Success stories featuring Coca-Cola and Red Bull

In addition to Sparda‑Bank West, other brands also benefit from successful brand partnerships with the Westfield shopping centres. As the official partner for non-alcoholic soft drinks at Westfield Centro, Coca-Cola, for example, enjoys exclusive benefits such as the right to name the food court “Coca-Cola Oasis”, spectacular advertising measures and exclusive sales rights for Coca-Cola products to tenants and caterers. Energy drink manufacturer Red Bull also stands out with a strong presence through a series of particularly eye-catching promotions and with its Red Bull vending machines.

These successful partnerships contribute significantly to the attractiveness of Westfield Centro and the enjoyable shopping experience for customers. Working closely together, we identify targets and create customised, creative partnerships that place a wide variety of brands in our shopping destinations with compelling content.

Fancy discussing a potential brand partnership?

 Simply get in touch!