Visitors to the Düsseldorf Arcaden in September 2020 couldn’t miss ŠKODA’s eye-catching promotion for the market launch of the new OCTAVIA IV: with a stylish temporary stand, spectacular artistic performances and, of course, several brand-new models of the dynamic compact class car, the car manufacturer attracted the interested gazes of numerous passers-by for two days. On the highly frequented forecourt between the shopping centre and the public transport stop, qualified promoters were also on hand to answer all questions about the chic new edition of the popular bestseller from the Czech brand.

The fourth generation of the chic car was awarded the Red Dot Award for its outstanding design – just like the two previous OKTAVIA series. But that’s not all: in addition to its elegant contours, it also impresses with its inner qualities. The completely redesigned interior combines maximum functionality with high-quality materials and technical innovations. For example, it is the first ŠKODA to be equipped with shift-by-wire technology, which enables intuitive functions such as shifting gears via a purely electronic selector lever. A comfortable and at the same time trend-setting overall package, of which the visitors to the hip Düsseldorf mall were able to get an exclusive first-hand impression.

Targeted advertising campaign at much-loved meeting place

To draw even more attention to the exhibits, ŠKODA hired a floating artist. She fascinated passers-by with a breathtaking performance above the new cars. The astonished visitors to the centre were not only able to experience this live, but also to recreate it directly on site: Via a green screen on the promotion area, young and old took on the role of the acrobat and imitated the flying figure.