Samsung partnering again with Westfield in Austria

Keyfacts

Brand domination in two URW shopping destinations
Eye-catching banners drawing attention to the pop-up store
Combination of promotion space and tech support

The Samsung pop-up store in Westfield Shopping City Süd in Vösendorf near Vienna really looked the business and was the perfect setting for the electronics brand to present its Galaxy S23 range. The South Korean tech group took up temporary residence in the Water Plaza, the mall’s central space flooded with natural light, between 2 and 18 March 2023. As in Germany, where Samsung had celebrated the global launch of its new S23 series at Westfield Centro in Oberhausen, the company also chose Westfield locations to present its products in Austria. Following on from its residence in Shopping City Süd, Samsung will also be making a stop at Vienna’s largest shopping centre, the Westfield Donau Zentrum between 3 and 15 April.

Grabbing attention and dominating the Water Plaza

Samsung’s branding at Westfield Shopping City Süd caught people’s eyes from afar, with large ceiling flags above the Water Plaza drawing attention to the promotional area below and encouraging centre visitors to visit the pop-up store. It was accessible to visitors from the upper floor via the escalator which was equally branded. In matt black and wood tones, the stand made an impression that was just as high-quality as the high-end Galaxy devices which visitors were welcome to try out. To further increase the brand’s visibility, Samsung was also given a presence on digital totems throughout the centre.

Samsung dominating the Water Plaza in Westfield Shopping City Süd with branding on the escalator and ceiling flags framing the elegant pop-up store.

In the promotion area, large numbers of visitors try out the new Galaxy devices with interest, some obtaining technical assistance from the Samsung experts at the service counter.

With its parquet flooring and matt black furnishings, the Samsung pop-up store looks superb and arouses the curiosity of visitors to the mall.

Samsung is advertising its Water Plaza pop-up store and the Galaxy Connected Experience on the digital totems in the shopping centre's retail walkways – after all: compatibility is key. (Photo credits: ©Gewista)

As well as the new Galaxy S23 series smartphones, Samsung also presented its new tablets, watches and Galaxy Buds – the brand’s in-ear headphones – on elegant exhibition tables and invited passers-by to engage in the Galaxy Connected Experience which brings the connected power of Galaxy devices to life. Another special feature of the stand was that it not only acted as a temporary pop-up store, but visitors were also able to obtain expert technical assistance at the service counter in order to make even more of their Samsung devices.

Next stop: Westfield Donau Zentrum

Following the successful product presentation at Westfield Shopping City Süd, Samsung will move its pop-up store to the Westfield Donau Zentrum for two weeks at the beginning of April, giving it a presence in both Austrian URW shopping destinations. At the Westfield Donau Zentrum, the brand will occupy the Arena Plaza, with branded escalators and lifts drawing attention to the promotion.

Samsung regularly takes advantage of the diverse, flexible promotional opportunities at Westfield shopping destinations, having already been in the Water Plaza at Westfield Shopping City Süd for the release of the new Flip 4 in 2022, and having launched its Samsung Galaxy S10+ in collaboration with Fortnite at the Arena Plaza in the Westfield Donau Zentrum back in 2019.

Inspired by this best case? Fancy making use of these promotional opportunities?

Cases

Grabbing attention and dominating the Water Plaza

Next stop: Westfield Donau Zentrum