Samsung inspires people with futuristic foldables and AI tools

Keyfacts

Samsung presents the latest foldable smartphones and optimised Galaxy AI
Visitors were able to try out the devices extensively and discover their features
Exclusive app and online store offers plus an attractive competition

Samsung regularly grabs the attention of tech-savvy visitors to the Westfield shopping destinations with great promotions and its latest products. Austria was recently honoured once again with fresh models and technologies as the Panorama event area at Westfield Donau Zentrum in Vienna was transformed into a Samsung world full of technical highlights between 19 and 21 September before heading out of the capital to the New York Plaza at nearby Westfield Shopping City Süd from 26 to 28 September.

The future within reach

The unmissable, stylish and green-accented “Galaxy AI Lounge” drew attention to brand-new models in the Galaxy Z series, amazing visitors with their innovative design and futuristic features. Among other things, this featured the latest foldable smartphones – the Galaxy Z Flip 6 and the Galaxy Z Fold 6.

Stars of the show: Samsung showed the new models in its Galaxy Z series and the improved Galaxy AI.

Samsung's promotion area in a prime location attracted numerous astonished tech fans who put the new devices through their paces.

All who wished were able to familiarise themselves with the new smartphones and with the artificial intelligence features built into the other products.

With so much innovation, you have to keep track of it all. Promoters were on hand all the time to answer questions and show visitors the wizardry of the intuitive Galaxy AI.

Discreet, green and very understated. Samsung's Galaxy Lounge impressed people with its minimalist yet trend-conscious design.

In addition to the impressive foldables, the optimised Galaxy AI was on show, impressing people with new tools such as “Circle to Search” and advanced translation and note-taking features. In the Galaxy AI Lounge, anyone who wished was able to try out the many features extensively and discover how simply they can make everyday life easier and boost productivity on the move. Knowledgeable staff were on hand as a source of advice and guidance.

For all tech enthusiasts, there were also exclusive offers for that next purchase in the Samsung Shop app and in the electronics giant’s online store. Naturally, there was also a competition with a Galaxy Z Fold 6 and a Galaxy Watch 7 up for grabs.

A constant presence

With its many technical highlights and inviting lounge, Samsung once again put visitors under its spell. Nothing new about that, in fact this is the fourth time – in the Austrian Westfield shopping destinations alone – that Samsung has proven just what a winning formula the combination of first-class technology and creative staging really is.

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The future within reach

A constant presence