The most famous blonde in the world holding court at Westfield Centro: Shortly before the release of the new Barbie film, the leading lady was to be seen everywhere – larger-than-life on posters and screens throughout the centre, in fact no visitor was able to miss past the prominent pink and white Barbie lettering. Now that’s brand domination on point!

A good week before the German première, film-maker Warner Bros ran an extensive media campaign to raise the pitch, teasing the public’s interest in this much anticipated film. Fans are able to watch the live action film featuring the popular fashion doll at the Cinestar cinema right next to Westfield Centro – and at other venues – from 20 July.