“Who let the dogs out?” – it was a dog’s life at Westfield Donau Zentrum in Vienna on 18 and 19 October as pet food maker Josera, which was already organising promotions on site, presented an interactive and entertaining set-up on the centre’s panorama area that delighted animal lovers and four-legged friends alike.

Photo shoot with a difference

The centrepiece of the Josera promotion was a 15-square-metre photoshoot area set up specially for dogs where visitors were able to have their furry friends professionally photographed before purchasing their favourite images right at the stand. The coolest shots were also presented on easels, cumulatively creating a small gallery that showcased the photos to perfection. The promotion was particularly well received and gave visitors an enduring memory of their shopping day at the Donau Zentrum.