Netflix

Highlights

Reconstruction of a "frozen" scene from the Netflix movie "6 Underground"
Interactive experience for customers in the Westfield CentrO central dome
Supporting, comprehensive media campaign

In December 2019 a promotion of Netflix’ own production “6 Underground” took place at the Westfield Centro Oberhausen. For this purpose a “frozen” scene from the Netflix Originals film was re-enacted.

Interactive customer experience

Customers were able to enjoy an interactive experience in the shopping centre’s central dome. They were able to walk through the scenery and thus immerse themselves in the film scene during their visit. Among other things, the original vehicle of the incredible car chase at the beginning of the film was displayed.

Netflix promotion for "6 Underground" from above

The original vehicle of the incredible car chase at the beginning of the Netflix original "6 Underground"

The central dome is the most frequented area of the Westfield Centro

Elevator stickers for the Netflix film "6 Underground" as a complement to the promotion

Doorsticker for the Netflix film "6 Underground" as a complement to the promotion

Supporting media campaign

The campaign was additionally supported by an extensive media campaign, e.g. by trailers running at the UDS (“Unexpected Digital Signature”). The UDS in the Westfield Centro is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches. It consists of four Curved Mega Screens and a 360° LED ring directly in the central dome of the Westfield Centro. The campaign was additionally supported by elevator stickers and door stickers.

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Cases

Interactive customer experience

Supporting media campaign