MAC combines yoghurt indulgence with beauty expertise

Keyfacts

Stylish food truck offering free frozen yoghurt
Attention-grabbing branding
Successful drive-to-store promotion

On 25 May, MAC Cosmetics transformed the ‘Platz der Guten Hoffnung’ by the entrance to Westfield Centro into a veritable gourmet’s paradise. With a unique brand experience, the company was promoting the popular MAC Foundations, known for giving every skin type a perfect complexion. MAC surprised visitors with a treat for everyone with a sweet tooth.

Free frozen yoghurt in the sun

The company piqued visitors’ interest with a stylish food truck, inviting them to linger over a refreshing treat. The truck’s eye-catching branding really made it stand out. The short break came at just the right time in the hustle and bustle of shopping and brought a smile to customers’ faces. Every visitor was able to pick up a portion of frozen yoghurt free of charge, choosing between two delicious flavours. Indeed, the food truck was not just a welcome stopover, but also the perfect opportunity to discover more about the beauty brand’s products.

Time for a shopping break: MAC's stylish food truck was to hand for a tasty refreshment on Westfield Centro's 'Platz der Guten Hoffnung'.

Tasty refreshment was on hand as each visitor was able to pick up a free portion of frozen yoghurt from the trolley.

MAC used prominent branding to draw attention to its product line-up.

MAC was able to place its food truck in a prominent position on 'Platz der Guten Hoffnung' right by the entrance to Westfield Centro.

Straight from stand to store

Anyone who was inspired at the stand and was curious to find out more could then make their way to the nearby MAC store at Westfield Centro to discover and buy many more products. Here, visitors were able to experience the foundations up close and browse through the different variations right there in the centre.

The MAC promotion on the ‘Platz der Guten Hoffnung’ at Westfield Centro proved a resounding success. With its clever combination of delicious frozen yoghurt, high-quality cosmetics and a direct drive to the store, MAC delighted visitors of all ages.

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Free frozen yoghurt in the sun

Straight from stand to store