Lush sustainable cosmetics enchant consumers

Keyfacts

Sustainable cosmetics give-aways
DIY face mask
Successful drive-to-store promotion

Fragrant experiences and sustainable beauty pleasure are what the Lush brand is all about, and on 21 and 22 June it transformed Westfield Centro into a paradise for beauty fans and the environmentally conscious. The popular cosmetics brand invited visitors to go on an interactive journey into the world of cruelty-free cosmetics, indulging the senses and turning sustainable shopping into a tangible experience.

Give-aways for the senses – and for the environment

Not far from the Lush store, promoters surprised mall-goers with small, beautifully packaged give-aways containing a hand-picked cosmetic product from the Lush range placed in a branded paper bag – all in tune with the brand’s sustainability philosophy: a little piece of luxury for the skin and for the environment. The product in the bag was either “Super Milk” conditioner spray, “Honey I Washed The Kids” shampoo or “Curl Power” hair cream.

22.06.2024
oberhausen, westfield centro - Lush — Two promoters handed out the give-aways outside the Lush store at Westfield Centro.

Creativity combined with sustainability

But that wasn’t all, in fact the give-aways included a flyer which shoppers could redeem at the Lush store to create their very own chocolate face mask – delicious! In keeping with the brand’s sustainable approach, the mask contains only natural, non-animal-tested ingredients. QR codes on the flyer provided additional information on the products used and their sustainable production.

Lush’s two-day campaign produced a noticeable drive-to-store footcount and showed once again how even small, well-thought-out campaigns can leave a lasting impression. The combination of promoter activity and the opportunity to make the face mask directly in-store created a dual touchpoint that strengthened brand loyalty and created an authentic Lush experience.

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Cases

Give-aways for the senses – and for the environment

Creativity combined with sustainability