Website Unibail-Rodamco-Westfield
Menu
Be up to date! Subscribe to our newsletter

Cases

Lancôme takes people on an elegant journey of discovery | Westfieldrise
Website Unibail-Rodamco-Westfield
Menu
Contact

Lancôme takes people on an elegant journey of discovery

Keyfacts
  • Striking double-decker bus as an eye-catcher
  • Professional advice and free samples
  • Master classes for invited guests

With a touch of spring freshness, Lancôme’s glamorous tour of Germany stopped off during March at three of the country’s hottest shopping destinations: Pasing Arcaden in Munich, Höfe am Brühl in Leipzig and Westfield Centro in Oberhausen. The cosmetics maker used a sophisticated combination of product experience and professional advice at the Westfield centres to appeal to industry professionals and beauty enthusiasts.

Double-decker bus as a beauty hotspot

The stylish pink Lancôme double-decker placed strategically at high footcount locations outside the malls was a centre of attention. On the lower deck of the bus, visitors were offered a luxurious customer experience, with opportunities to test and experience the brand’s latest products – from nourishing serums and creams to fine lipsticks, perfumes and iconic mascara. Attentive promoters were on hand to provide personalised advice and hand out exclusive samples.
The stylish, pink double-decker bus from Lancôme cut a fine figure directly in front of the Westfield Destinations, here the Westfield Centro.
At the master class on the upper floor of the double-decker, invited guests were given useful advice on how to achieve a successful make-up look.
Samples of the new Idôle Power Eau de Parfum, which combines fruity and woody fragrances, were of course also available.
The likeness of brand ambassador and Grammy winner Olivia Rodrigo adorned the Lancôme bus.

Another highlight were the master classes on the upper deck, where make-up artists and industry professionals gave exclusive guests tips and tricks from the beauty world. In addition to presenting current beauty trends, the focus was also on real-life demonstrations. The experts gave a tour of various applications, explaining the optimum techniques for long-lasting make-up and providing insights into artful combination of skin care and cosmetics. Participants were able to gather inspiration and also develop their own skills thanks to the professional guidance on hand.

Whether for newcomers or for make-up experts – the Lancôme tour left nothing to be desired and offered everything beauty-seekers look for.

Inspired by this best case? Fancy making use of these promotional opportunities?

 Contact us!