Lancôme

Key Facts

Promotion of the Lancôme brand
Introduction of new products
Influencer event with Meet & Greet

In autumn 2019, the Lancôme brand made a guest appearance at Westfield CentrO in Oberhausen with a promotion featuring pop-ups to present its latest make-up products. Customers were offered free tips and the opportunity to have professional make-up done in the central dome of the Westfield CentrO. In addition, the products were distributed as free luxury miniatures in the cosmetics shops of the shopping centre.

Influencer Event

During the two-week promotion there was also an Influencer event, including a photo wall and meet & greet with fans. Presenter Nazan Eckes and actress Janina Uhse were also on hand, acting as brand ambassadors and answering fans’ questions in interviews

Lancôme Pop-Up for the promotion of make-up products

Free tips and professional make-up as part of the promotion

The extensive media possibilities of the Westfield Centro-Mitteldom were also integrated

The presenter Nazan Eckes and the actress Janina Uhse appeared as brand ambassadors

The presenter and the actress were available for questions during the interviews

Supporting media campaign

The promotion was additionally supported by an extensive media campaign, for instance through the use of UDS (“Unexpected Digital Signature”). The UDS in the Westfield Centro is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches. It consists of four Curved Mega Screens and a 360° LED ring directly in the central dome of the Westfield Centro.

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Cases

Influencer Event

Supporting media campaign