Karo Kauer’s fashion tour enters its second round!

Keyfacts

2024 Tour including stops in Austria
Exclusive 'core collection' only available on the tour
Competitions and the Kommunity Challenge

Pop-up stores are ideal for exclusive experiences and entertaining shopping highlights. Following last year’s great success, influencer, entrepreneur and content creator Karo Kauer is taking this concept to a new level, taking her fashion brand KARO KAUER LABEL 2024 on tour again – this time even crossing the German border into Austria. The tour kicked off at Westfield Shopping Center Süd in Vienna (SCS) on 25 July under the banner ‘Together We Move – Next Chapter’.

Fashion meets the Alpine Republic

And, like last year’s tour, Karo Kauer World’s first appearance in the Austrian capital drew a huge crowd, with a host of visitors gathering in the outdoor area at Entrance 5 long before the opening at 10 am, hoping for a photo, an autograph and a brief chat with the multi-talented artist – and of course wanting to get their hands on the coveted items in the exclusive ‘core collection’.

Pink gives way to turquoise

Still in pink last year, the 2024 tour is characterised by a fresh turquoise twilight adorning the two trucks and selected items in the ‘core collection’. Fans looking to get their hands on some items in the new collection have good reason to drop by, as the line-up on display is available exclusively in the mobile pop-up stores making up the tour which will also be stopping off at Leipzig’s Paunsdorf Center on 1 August.

Westfield Shopping City Süd, Karo Kauer Roadshow — A lot going on: many visitors arrived at the truck early to get their hands on the coveted items in the exclusive 'core collection'.

Last year, many items were sold out in no time at all, so people need to hurry. The collection offers a wide selection of stylish pieces for adults and children, complemented by a variety of accessories such as jewellery and bags. This year, a second truck joins the entourage and is available to shoppers and fans for a well-earned break and a refreshing drink.

Instagram attracting the crowds

Kauer’s label has now achieved cult status and is known not just for its unique fashion and accessory designs but also for the out-of-the-ordinary marketing events that cultivate a special closeness to their community. This was also the case on Instagram, where nearly 600,000 followers were made aware of the new tour.

Take the Kommunity Challenge, for example, where 4,000 fans received a CD beforehand – required for the challenge – and were able to hand them in at one of the 15 tour locations. The more people submitting a CD, the higher the prizes – with two vouchers totalling 2,400 euros as the main prize. A t-shirt is also to be raffled off at each location.

Inspired by this best case? Fancy making use of these promotional opportunities?

Cases

Fashion meets the Alpine Republic

Pink gives way to turquoise

Instagram attracting the crowds