High emotions with “Love is Blind” in the Pasing Arcaden

Keyfacts

"Love is Blind x Mezzo Mix Truck" on the Paseo
Matchmaking on location
Complimentary beverages from Mezzo Mix

Netflix really knows how to stir people’s hearts – even blindfolded! Shortly before the start of the first German season of the popular reality show “Love is Blind”, the streaming provider brought the perfect mix of excitement, romance and refreshment to the Pasing Arcaden with the “Love is Blind x Mezzo Mix Truck”.

From 3 to 7 September, the popular Munich shopping location was all about blind dates – the concept behind the show “Love is Blind” where couples get to know each other without seeing each other and only decide whether they are meant for each other on the basis of conversations. They only meet in person for the first time following the marriage proposal.

Matchmaking with a cool head

Visitors were able to experience what this feels like in the cool truck in the middle of the centrally located Paseo. Here, singles were able to answer ice-breaker questions in a replica booth, just like in the show, and hopefully find their perfect match. And the best thing was that everyone who took part was rewarded with an ice-cold can of Mezzo Mix – to help keep a cool head in the dating game.

In-truck matchmaking: Netflix advertised the first German season of "Love is Blind" to great effect.

The strikingly designed truck attracted the attention of numerous singles out shopping in the Pasing Arcaden.

Found the perfect match? At the end, the participants in the matchmaking game received a free can of Mezzo Mix.

Dating like in the show: singles had the opportunity to get to know each other blindfolded in a replica cabin.

And how about a drink together straight after getting to know each other? With Mezzo Mix, no problem at all!

Is love blind? Several couples who have met through the Brand Experience will now find out.

The two corporate partners drew everyone’s attention to the campaign with the strikingly branded lorry trailer in shades of purple, red and yellow. The catchy slogan “Find your can of love” immediately aroused the curiosity of singles. A giant drinks can, flags, umbrellas and beanbags around the truck attracted additional attention and invited people to linger.

Brand experience brings people together

The campaign also proved to be a resounding success for the participants, as Cupid’s arrows struck home on the very first day for no less than four couples. Netflix could hardly have wished for a better advert for the dating show. Partnering with Coca Cola and Mezzo Mix, it wasn’t just the TV show that was raising Netflix’s popularity – in the end, it was also about the shared experience and the refreshing moments that will be remembered for a long time to come.

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Matchmaking with a cool head

Brand experience brings people together