“Laughter is the best medicine”, as the saying goes. But laughter is also a health enhancer – and a beauty enhancer to boot! That’s why San Francisco cosmetics manufacturer Benefit Cosmetics chose the slogan “Laughter is the best cosmetic”. The company also radiates this in the campaign for its latest “Pore Care” product range. Benefit Cosmetics parked its promotion bus on the forecourt at Westfield Ruhr Park Bochum on 15 April.

All aboard for a brand experience!

At Ruhr Park Bochum, the light-blue 12-metre-long bus in which Benefit Cosmetics had created a colourful, surreal-looking brand experience, proved to be a real eye-catcher even from a distance. “More for Pore” was emblazoned on the bus in large letters – after all, the roadshow is all about the brand’s new “Pore Care” range. Large 3D displays in the form of products in the new series drew attention to the promotion outside the bus. Also on hand were competent expert advisors offering samples to interested passers-by and inviting them onto the bus to familiarise themselves with the new care products. Those who felt like spinning the Benefit Cosmetics wheel of fortune also had the chance to win great prizes.