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Denzel and BYD making EV dreams a reality | Westfieldrise
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Denzel and BYD making EV dreams a reality

Keyfacts
  • Eröffnung eines Pioneer-Stores
  • Begleitende Promotion
  • Markenlogo auf Centerfassade

Dreams come true at Westfield Shopping City Süd – and that includes electric vehicles! BYD, which stands for Build Your Dreams, is one of the world’s leading electric car makers and saw its first store in Vienna open to the public on 23 December. The Austrian distributor of this Chinese brand is Wolfgang Denzel Auto AG which now also runs the brand new BYD pioneer shop and is also using extra promotional activity in the centre to attract as much attention as possible to the new store.

Big opening promo

Until the beginning of February, Denzel and BYD will be occupying a promotion area next to the store on the upper floor of Westfield Shopping City Süd, drawing attention to the brand’s sustainable models and the high-performance new opening in the mall. One of the popular BYD models – the BYD ATTO – is on display here for the duration of the campaign. Visitors can become acquainted with the EV at their leisure and be convinced by the quality and innovation offered by this Chinese manufacturer. A bar table with bar stools also invites people to linger.

Information boards provide visitors with all the necessary details about the brand and the car model. Anyone interested in discovering more about these high-quality vehicles will find what they are looking for in the pioneer store right beside Entrance 10 to the mall. The modern shop showcases the sustainable runabouts and also offers test drives.

Brand presence in the mall

The new tenant is visible to the public even before they enter the mall, as BYD has also rented an 800 x 385 cm logo on the outdoor façade, drawing attention to its first store in the country. Further marketing activities are planned for 2023.

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