Whether hotels, skyscrapers or studio flats: luxury real estate is considered a good investment – all over the world. In order to create more points of contact between providers and potential investors, Westfield Centro and DAMAC Properties, a luxury real estate developer from Dubai, have now entered into an initial collaboration.

This is perhaps a somewhat unusual partnership, as the real estate industry has rarely promoted its offers in shopping destinations in Germany. The DAMAC Properties pop-up stand, which has taken up residence in the mall’s Mitteldom for two months, is thus a first – and very possibly something other providers may wish to follow.

Advice on luxury real estate at a high-end stand

Prominently placed in the Mitteldom at the heart of the shopping centre, what makes the high-quality stand so striking is its simple elegance. In white and rose gold, DAMAC Properties cuts a clean, unobtrusive figure, yet catches the eye from afar. Elegant cream-coloured armchairs invite people to linger, and two video walls give impressions of what the real estate developer does.