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Centro meets sci-fi – Netflix stages a blockbuster | Westfieldrise
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Centro meets sci-fi – Netflix stages a blockbuster

Keyfacts
  • Stand designed to mimic the film set, complete with petrol pumps as charging stations
  • Comprehensive branding – both digital and non-digital
  • Major treasure hunt throughout Westfield Centro

Thrilling action, an alternative version of the 1990s and a gripping storyline – Netflix recently screened a true science fiction highlight: “The Electric State”. However, the streaming giant provided a captivating blockbuster experience not just online but in real life too, turning the Mitteldom at Westfield Centro in Oberhausen into a cinematic backdrop for a fortnight as the shopping destination was transformed into an immersive world of fun between 10 and 22 March. The Mitteldom in particular was turned into a cinematic backdrop, inviting visitors to experience the storyline up close just in time for the streaming launch.
Netflix undertook an immersive promotion transforming the Mitteldom into a cinematic backdrop for the new film "The Electric State".
The full-detail Netflix stand proved a very popular photo motif for the enthusiastic visitors.
The treasure hunt encouraged a host of visitors to collect the necessary stamps from influencers and models in order to receive one of the Netflix goodie bags.
Time and again, the impossible-to-miss brand domination in the Mitteldom aroused the curiosity of the interested crowds and led them directly to the streaming provider's stand.
20 models and ten influencers had spread out throughout Westfield Centro to be ready for the photos required for the treasure hunt.

The impressive Netflix stand looked as if it was straight out of a film-set, with old petrol pumps converted into stylish smartphone charging points, a large screen presenting the trailer and a photo booth offering the chance for people to immortalise themselves in the midst of the atmospheric scenery. But that was just the beginning: Netflix pulled out all the stops to transform the entire mall into a post-apocalyptic scenario – with unprecedented customised flagging of the banner systems, the impressive 360-degree screen ‘The Halo’, extensive branding on escalators, lifts and pillars as well as a host of other screens from partner OCEAN Outdoor.

Action – not just on the silver screen

The real action began on 15 March with a treasure hunt that transformed all of Westfield Centro into an interactive playing field for the first time. Twenty models and ten influencers including “theocarow”, “anna.gazanis” and “juyanpohl” were positioned at various points, and visitors who found them and took a photo with them collected a stamp in a folder designed in the style of The Electric State. Anyone collecting at least ten stamps was eligible to win exclusive prizes at the Netflix stand: a one-month Netflix membership, a goodie bag containing a “Netflix x The Electric State” power bank and a 15% voucher for the “The Electric State x ABOUT YOU collection”, available from 3 April 2025. A treasure hunt with a true sci-fi adventure feel – all thanks to Netflix!

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