From the end of August to the beginning of September 2023, luxury was literally in the air in the Mitteldom at the heart of Westfield Centro in Oberhausen where luxury brand Burberry was presenting its latest ‘Goddess’ perfume creation, relying not just on an extensive media campaign but also on ‘up close and personal’ contact with visitors as part of an exclusive pop-up campaign. In the world of beauty products, nothing is as important as being able to try a product for yourself. Only on the skin does the individual fragrance unfold. During the two-week promotion period, beauty fans were able to try out the high-quality perfumes for themselves.

Exclusive Burberry branding

A touch of glamour and glitz. That’s a good way to describe the pop-up action and it immediately caught the eye in the Mitteldom. The Burberry stand, in soft pink and gold, featured an imposing lioness statue on a pedestal, exuding elegance and class. Additional attention to the prominent placement was provided by exclusive Burberry branding on the lifts, escalator and 360° UDS screen. Wherever visitors looked, British-French actress Emma Mackey – the face of the Goddess campaign – was beaming at them from all sides.