BARBOZA: Bochum fashion start-up also launches offline

Key Facts

High-profile presentation of sportswear and lifestyle products in the exclusive atmosphere of a pop-up store
Significant increase in brand awareness through appearance on a highly frequented mall site
Opportunity to hold exclusive live events on site

Young, ambitious and aspiring: all this applies to the sportswear and lifestyle brand BARBOZA, which moved into its first pop-up store in the Ruhr region for two months in November 2019. Previously known as an online-only retailer, the Bochum-based label took advantage of the Christmas season to gain a foothold in brick-and-mortar business as well. With the support of URW, it succeeded in doing so with sports enthusiasts and fashion fans alike. For the first “offline presentation” of the classic looks from sustainable production, the Ruhr Park Bochum was ideally suited: with over 150 shops and conveniently located on the highly frequented A40 motorway, the nationally known shopping and adventure centre attracts shoppers from near and far to the 116,000 m² sales area.

Great attention in only a short time

Up to ten million shoppers flock to Germany’s largest open-air shopping centre every year. With around 4,500 free parking spaces, many popular and trendy brands and numerous leisure activities, the popular mall in the heart of the Ruhr region is a real crowd-puller and a source of hot deals and new trends. BARBOZA, which was previously active only online, also benefited from this: in just eight weeks in the Ruhr Park, the attractively furnished temporary shop in a central location attracted a broad and high-spending public.

The stylish brand logo above the entrance of the pop-up store already attracted attention from the outside.

With a high-quality product range and modern interior design, BARBOZA's temporary shop was a winner.

At the start of the Christmas shopping season, the Bochum-based label presented its range of sports and functional clothing. Selected accessories complemented the range.

Whether drinking bottles, breathable socks or practical backpacks: the young start-up offered the right product for every imaginable adventure.

For two months, sports and fashion freaks had the opportunity to experience the world of BARBOZA up close and personal on an area of 64 m² in the Ruhr Park Bochum.

Exclusive pop-up store increases turnover

For the dynamic start-up, the decision proved to be spot on: with comparatively little effort, the pop-up store generated a lot of attention and led to a considerable increase in turnover. In addition to the stylish collections, live promotions on site contributed to this. Among others, shop visitors received a professional portrait photo as part of a charity campaign in exchange for a donation for a good cause.

Such attention-grabbing advertising and promotional opportunities are of course also possible for other retailers and brands at any time. Whether it’s events for product presentations, pop-up stores or stands for brand staging: at Ruhr Park Bochum you are sure to attract the attention of your target group.

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Cases

Great attention in only a short time

Exclusive pop-up store increases turnover