ALDI Süd on a beauty tour with influencers

Key Facts

Product launch beauty series ALDI SÜD
Consulting and product testing
Meet & Greet with influencers Clea-Lacy & Anna Maria Damm

At ALDI Süd there is much more to discover than food. For example, a whole range of selected cosmetics. To make its popular beauty care products even better known, the retail group went on a beauty tour throughout Germany in summer 2019. Among others, it made stops at two URW shopping centres: in Pasing and Düsseldorf Arcaden, visitors were able to familiarise themselves with the range and try it out directly on site. They also welcomed the two special guests Clea-Lacy Juhn and Anna Maria Damm at the promotional stands.

As part of the tour, the two influencers showcased two new must-haves. Clea-Lacy received the final rose from the coveted bachelor Sebastian Panek on the RTL dating show “Der Bachelor” in 2017. Since then, she has been giving her followers make-up tips on Instagram. Together with ALDI Süd, she has developed the “Shimmer Shine Stick” to highlight cheekbones and lips. Anna Maria Damm, known from “Germany’s Next Topmodel”, presented a “Hydra Beauty Mist”. The fruity-scented spray fixes make-up and keeps the look longer. At the Meet & Greet with the two brand ambassadors, fans were able to try out the new products exclusively before they went on sale.

High-quality cosmetics to try out up close

Beauty products have been part of the discounter’s range for more than 20 years. The LACURA own-brand range now includes 20 essential items for daily use. Customers can also secure further high-quality make-up and body care highlights during regular promotions. The selection ranges from nourishing face cream and trendy nail polish to indispensable basics such as plastic-free, sustainable cotton buds. All products offer exceptional value for money.

ALDI Süd moved into the Pasing and Düsseldorf Arcaden for one day each with an eye-catching stand to promote its cosmetics range.

In the mobile cosmetics studio, interested visitors could experience the selection of beauty care products from LACURA.

Influencer Clea-Lacy Juhn also developed a beauty must-have together with ALDI. She was delighted with the many fans who asked her for beauty tips and autographs at the discounter's stand.

At the Meet & Greet, fans could meet their beauty role models and pick up a tip or two from them.

Anna Maria Damm developed a refreshing and fixing spray together with ALDI Süd's own brand LACURA.

Trained make-up artists professionally applied make-up to customers upon request using LACURA products.

Interested visitors could discover the unforgettable looks that can be created with high-quality cosmetics at the Beauty Tour. Trained make-up artists awaited curious shoppers at the stylish stands in the busy shopping centres. During a competent consultation, they could learn more about LACURA and even have their make-up professionally applied on the spot, completely free of charge.

Promotional stands in the middle of trendy centres

An offer that numerous make-up lovers gladly accepted. The crowds at the centrally located promotion stands were accordingly large. In the highly frequented malls in the trendy metropolises of Munich and Düsseldorf, ALDI Süd reached a diverse audience looking for new trends and inspiration. Both Arcaden are not only popular as shopping paradises, but also important meeting points for fashion lovers and families due to their extraordinary leisure value – just perfect for attention-grabbing brand experiences.

Of course, such attention-grabbing advertising and promotional opportunities are also available to other retailers and brands. Whether it’s events for product presentations, pop-up stores or stands for brand staging: in our centres you are sure to attract the attention of your target group.

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High-quality cosmetics to try out up close

Promotional stands in the middle of trendy centres