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Adidas premiers at Westfield Centro | Westfieldrise
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Adidas premiers at Westfield Centro

Keyfacts
  • Extensive media campaign for the opening
  • First use of the lightboxes on the multi-storey car parks
  • Promo staff hand out goodies to customers

Things are getting sporty in Oberhausen! At the end of November, adidas and the PTH Group opened a brand-new franchise store at Westfield Centro in Oberhausen. To promote the shop, the popular sporting goods manufacturer is relying on an extensive media package advertising the opening in and around the shopping centre until June 2024 – and at the same time inaugurating an all-new medium at the centre. The 620 sqm store not only offers everything a sporting heart desires, it’s also the first store in Germany to use the brand new “Home of Sports” store design.

Advertising on various ad spaces

Under the new concept, the sports specialist uses mainly light-coloured, sustainable materials to create a pleasant shopping atmosphere, featuring furniture made from recyclable fabrics and with playful elements such as playing field markings on the floors and 3D-printed mannequins in a variety of body shapes, age groups and cultures. With this design, the sports manufacturer reflects important values of its corporate philosophy such as sport, culture, diversity and sustainability.
23.11.2023 oberhausen, westfield centro - adidas
Not to be missed: a branded plant box showing visitors the direct route to the new adidas store.
23.11.2023 oberhausen, westfield centro - adidas
The branded flags in the Mitteldom blending seamlessly into the Christmas decorations.
23.11.2023 oberhausen, westfield centro - adidas
With open spaces and sustainable furniture, the new adidas store in Oberhausen is the first in Germany to use the brand's brand-new "Home of Sports" store concept.
23.11.2023 oberhausen, westfield centro - adidas
Perfect for visitors: the jute bags distributed by promotion staff throughout the centre printed with a branded Oberhausen slogan.
23.11.2023 oberhausen, westfield centro - adidas
adidas is using a major media campaign to draw attention to the opening of its new franchise store. The 360° UDS screen and the flag system in the Mitteldom are also being used.

For the opening, adidas is pulling out all the stops, indeed not only is the 360-degree UDS screen in the Mitteldom covered in the adidas design – the company is also using the large flag system to draw attention to its new sports paradise. A branded plant box also skilfully points visitors in the direction of the modern store. As if that were not enough, promoters were on hand during the opening period from 23 to 25 November handing out sporty branded jute bags to visitors throughout the centre.

But it’s not just inside the centre that adidas is beating the drum: from December, it will be the first brand ever to use the latest shopping destination medium, two huge lightboxes on the multi-storey car parks. Attention guaranteed!

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