Things are getting heavenly in Oberhausen! Visitors to Westfield Centro in mid-to-late October were treated to an extravagant brand experience in the Mitteldom as fashion and perfume brand Jean Paul Gaultier presented its new women’s fragrance “Divine” over a period of almost two weeks. During this luxury brand promotion, the name said it all – in keeping with the campaign, the entire Mitteldom shone in strong golden tones, emphasising femininity and luxury all at once.

The underlying message that there is a goddess inside every woman was also emphasised by one of the highlights that flanked the fragrance experience as Vivien Blotzki, winner of this year’s casting show “Germany’s Next Topmodel”, visited the Mitteldom for an exclusive autograph session.

Divinity personified in the Mitteldom

Visitors to Westfield Centro experienced the Jean Paul Gaultier pop-up stand in delicate white and elegant gold, radiating luxury and impossible to miss. At the heart of the promotions area was a life-size replica of the extravagant bottle: a woman’s torso clad in a golden bodysuit. Visitors were able to be photographed with the perfume bottle and the campaign slogan “I am a woman. What’s more Divine?” and, in so doing, becoming goddesses in their own right.