A refreshing break with Starbucks
- Multi-location roadshow
- Free samples
- Comfortable seating areas
Breaks are important – especially when shopping! – and the world’s largest coffee house chain, Starbucks, is currently reminding people of this with a roadshow in eight major German cities, parking its eye-catching trailer right outside two URW destinations. At the beginning of July, visitors to Munich’s Pasing Arcaden were able to enjoy some cool refreshment courtesy of the popular brand in a relaxed atmosphere on the central Paseo open-air area and, immediately after that, coffee enthusiasts outside the Düsseldorf Arcaden were treated to a promotion on the mall’s entrance forecourt.
The cozy ambience complete with beanbags, deckchairs and parasols in Starbucks’ signature green invited guests to linger a while. The highly original trailer proved a perfect match with the US brand’s summery Chilled Classic products, serving ice-cold caramel macchiato, caffe latte, cappuccino, etc. for tasting – with real-life servings entirely free of charge.